The chief executive officer of Lime Crime Cosmetics Doe Deere was born and raised in Russia. At the age of 17, she moved to the United Stated and was them based in New York. While growing up, Doe Deere has a dream of becoming a musician. She accomplished this goal immediately after moving to New York. Music was an important chapter in her life. It not only helped her to know about career and marketing, but it also gave her the chance to appreciate people who came to her shows. During this time, she met her husband who is also her business partner. As of today, Doe Deere lives in Los Angeles. During her stay in New York, she lived in Brooklyn for nine years and three more years in the Manhattan area.
What had begun as a musical career took a turn to make-up artistry. Doe Deere has an interest in bright, unusual colors. The makeup industry then had an appreciation for natural looks only. Despite her love for bright colors, she could not find them anywhere. She went with the idea of making them. Lime crime was ,therefore, born in the year 2008. Doe Deere discovered that many other girls were interested in the same colors. Lime Crime became very profitable. It is in itself a bold line that has animal-friendly cosmetics. It has followers all over the world.
Doe Deere is against the notion by many people that makeup is meant for concealing imperfections. She believes that makeup gives one the freedom to express themselves without any fear of being judged. The name Lime Crime originated from Doe Deere’s favorite color as well as her great dream of becoming a lipstick, eyeshadow, and nail polish developer.
Fashion is said to go alongside with make-up. Doe Deere believes that the two are inseparable. According to her, people tend to express themselves and their style by what they put on, and what they do to their hair and face.
Her success has come in gradually. It is for that reason that Doe Deere is so supportive of the young women in entrepreneurship. She supports the businesses owned by women. In public events such as the PHAMExpo, Doe Deere is vocal on the need for one to find their voice and to follow their dreams. She is generous and loves mentoring young female entrepreneur especially on her social media platforms.
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